Concepedia

Concept

mobile advertising

Parents

418

Publications

26.2K

Citations

995

Authors

467

Institutions

About

Mobile advertising is a research domain dedicated to the systematic study of promotional communication delivered via mobile devices. It investigates the strategies, formats, platforms, and user interactions pertaining to advertisements displayed within mobile web browsers, applications, social media interfaces, and messaging services. This field examines user engagement metrics, ad perception, targeting methodologies leveraging mobile data, and the technological infrastructure supporting mobile ad delivery and measurement. Its significance as an academic concept lies in understanding a dominant and rapidly evolving segment of digital marketing, its economic impact, and its influence on consumer behavior in mobile-first environments.

Top Authors

Rankings shown are based on concept H-Index.

SO

Universidad Autónoma de Madrid

PP

Tsinghua University

JT

University of Oulu

HK

University of Oulu

DD

Athens University of Economics and Business

Top Institutions

Rankings shown are based on concept H-Index.

Tsinghua University

Beijing, China

University of Oulu

Oulu, Finland

Yonsei University

Seoul, South Korea